ICT JOURNAL

  THE ROLE OF ICT IN TOURISM INDUSTRY

Abstract The Information Communications Technologies (ICT) plays
a major role in tourism,travel and hospitality industry. The Integration of ICT in the
tourism industry is an essential for success of tourism enterprise.ICT
facilitates an individual to access the tourism products information from anywhere any time.
Tourism enterprises can also reach the targeted customers across the globe in a
single click on the keypad after emergence of mobile computers,web technologies etc.

Introduction 
Information communication technologies (ICTs) have been transforming tourism
globally. The ICT driven reengineering has gradually generated a new paradigm
shift, altering the industry structure and developing a whole range of opportunities
and threats. ICTs empower consumers to identify, customize and purchase tourism
products and support the globalization of the industry by providing tools for
developing, managing and distributing offerings worldwide. 


Scenarioof Global Tourism Industry
Compared to other sectors of the global economy, the tourism industry is one of the
fastest growing, accounting for more than one third of the total global services trade.
International tourist arrivals have grown by 4.3% between 1995 and 2008.
In recent years, air transport has increased more than surface transport and the expansion of
low cost air travel has greatly altered the industry in many regions. 

Trends in Tourism Industry
 
Demand for international tourism maintained momentum in 2011. International
tourist arrivals grew by 4.6% to reach 983 million worldwide, up from 940 million in 2010.
Europe which accounts for over half of all international tourist arrivals
worldwide, was the fastest growing region, both in relative terms
(+6% tied with Asia and the Pacific) and absolute terms 929 million more visitors).
The Middle East (8%) and North Africa (9%) were the only (sub)
regions to record a decline in arrivals, due to the Arab spring and political transitions in the region.
International tourism receipts for 2011 are estimated at US$ 1,030 billion worldwide, 
up from US$928 billion in 2010 (+3.9% in real terms), setting new records in most destinations
despite economic challenges in many source markets. 
 
The Role of ICT in Tourism
 
Effective and high speed ICT infrastructure and software applications in
the tourism and hospitality industry are crucial for tourism development. ICTs allow customer
management relations and supply chain management to be combined into a single
source that facilitates a variety of operations product selection, ordering,
fulfillment, tracking, payment and reporting to be performed with one easy
to use tool. ICTs ultimately cut costs by enabling the provider to be in direct contact with
the consumer and also impact employment through the need for required maintenance of 
ICT equipment. Management within tourism companies use ICTs to
undertake a range of tasks that enhance the efficiency of employees in the
workplace, notably online reservations. 
 
For more detail about this material you can open this link : http://www.aebjournal.org/articles/0104/010406.pdf
 

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