ICT JOURNAL
THE ROLE OF ICT IN TOURISM INDUSTRY Abstract The Information Communications Technologies (ICT) plays a major role in tourism,travel and hospitality industry. The Integration of ICT in the tourism industry is an essential for success of tourism enterprise.ICT facilitates an individual to access the tourism products information from anywhere any time. Tourism enterprises can also reach the targeted customers across the globe in a single click on the keypad after emergence of mobile computers,web technologies e tc. Introduction Information communication technologies (ICTs) have been transforming tourism globally. The ICT driven reengineering has gradually generated a new paradigm shift, altering the industry structure and developing a whole range of opportunities and threats. ICTs empower consumers to identify, customize and purchase tourism products and support the globaliz...